The Kuai Mai Jiu (KMJiu) platform, which belongs to (Beijing) Guangde Shengyuan Information Technology Co.,Lt, was established in 2015, and is located in the Beijing Shunyi Free Trading Zone. Since the company is one of the key enterprises in the area, it gained a lot of attention and support from the government. KMJiu focusses on cross-border business, by helping foreign wineries develop on the Chinese market, to enhance the visibility of wineries, and increase brand influence, as well as increase sales.
International wine trade has the disadvantages of asymmetric information, complex processes, hard recognizing of wine, and long capital turnover cycle. Meanwhile,domestic distributors are widely located and unconcentrated, have many intermediate links. Because all of this, foreign wineries and the domestic distributors are overwhelmed. Relying on mobile Internet and combining with the characteristics of the wine industry, That Kuaimaijiu improved marketing styles such as group buying, distributing, crowed-funding etc., provides wine distributors a customized marketing solutions and SaaS service in wine industry, makes a seamless link sales between online sales and offline sales. and helps the traditional wine distributors to make resources well intergrated. not only perfectly solved the problem of domestic sales for Chateaus, but create a new wine industry B2B2C business model?.